776BC Renews as the Exclusive Performance Apparel Partner of the USRowing National Teams Through LA 2028

USRowing and 776BC are proud to announce a renewed multi-year partnership that recognizes 776BC as the U.S. National Team’s Exclusive Performance Apparel Provider. 

Through this continued partnership, 776BC will supply high-performance racing and training apparel to all U.S. National Teams, including the Olympic and Paralympic teams at LA28, alongside the Under 23 and Under 19 squads, and USRowing’s talent development camps. 

776BC will also continue to design and distribute official USRowing-branded merchandise, including unisuits, base layers, accessories, and training apparel, which will be available on-site at regattas across the U.S. and on their website.

“776BC has consistently delivered world-class rowing apparel for international competition,” said Amanda Kraus, CEO of USRowing. “We are excited to extend our licensing partnership and continue providing our athletes and community with the performance-driven gear they need to excel on the water.”

Founded in Melbourne, Australia, by two-time Olympian and 2008 Beijing Olympic silver medalist Cameron McKenzie-McHarg, and Kate McKenzie-McHarg, 776BC creates technical performance products for athletes competing on the water and in training. Built by athletes for athletes, the company combines elite competitive experience with premium performance fabrics to develop gear engineered for success at the highest levels of sport.

“Every athlete dreams of competing at a home Olympics,” said Cameron McKenzie-McHarg 776BC CEO & Co-Founder. “We are honored to work alongside and support the USRowing team and athletes as they train, race, and prepare for their ultimate performance in LA2028. Our commitment is to be the best performance partner to enable them to have their best chance at success, and to match their efforts in their preparation by providing them with the best performance gear to compete in. We're all in!”

Beyond performance, 776BC is dedicated to making a meaningful impact in the communities and environments where athletes train and compete. Recognizing the natural world as the foundation of sport, the company prioritizes sustainable and ethical practices, including recycling excess textiles, selecting durable fabrics, and utilizing biodegradable packaging.

About USRowing

USRowing is the national governing body for the sport of rowing in the United States, responsible for stewarding, strengthening, and growing American rowing by championing performance and igniting new passion for the sport. USRowing serves a broad and dedicated community—athletes, coaches, referees, volunteers, clubs, and event organizers—and the U.S. National Team. Through events, programming, education, and fundraising, USRowing supports participation at every level— from learn-to-row novices through the high performance athletes dedicated to reaching Olympic and Paralympic podium.

About 776BC

776BC is a technical apparel brand that exists to support athletes in the pursuit of performance. Developed, tested, and endorsed by elite athletes around the world, each item in the 776BC range combines premium performance fabrics with true athlete insight to help you go further in your pursuits on and off the water.