USRowing Launches “ALL IN” Campaign

USRowing is proud to launch “ALL IN”, a bold and unifying campaign designed to put American rowers on the podium at the 2028 Olympic and Paralympic Games in Los Angeles. To athletes, fans, families, and the entire rowing community, “get in the boat” and let’s go all in on the pursuit of excellence.

At the heart of the campaign is a spirit of grit, heart, and unrelenting commitment. From early-morning erg sessions to every stroke on the water, ALL IN embodies the daily dedication it takes to represent the United States at the highest level of sport. It calls on all of us to support the journey—not just by cheering from the sidelines, but by fueling the effort with donations, showing up for one another, and honoring the legacy of those who came before. This next era is about pushing harder, training smarter, and believing fiercely in what’s possible when we come together as we go all in towards the podium.

With LA 2028 on home water, the stakes couldn’t be higher—and neither could our determination to be successful. USRowing is ready, not just to compete but to excel. This campaign channels the challenger mindset that defines us. We don’t just want first—we’re dead set on being the best. From youth athletes dreaming of the podium to Olympians and Paralympians chasing their next gold, momentum is made together.

As we count down to the Games in LA, USRowing invites you to be ALL IN. 

All in on our athletes.

All in on our mission.

All in on the dream.

Every meter, every moment, every ounce of heart—we're pulling together for grit, glory, and gold. Join us. Because when we win, we’ll do it together. As one team. Under one flag. ALL IN.