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Apr 02, 2025

Partnerships

XTRATUF Launches Limited Edition Custom Branded USRowing Boot


XTRATUF IS THE “OFFICIAL DECK BOOT” OF USRowing

April 2, 2025– XTRATUF, a leading fishing footwear and apparel brand, enters into a four-year partnership with USRowing as the “Official Deck Boot.” As part of the deal, XTRATUF is introducing a limited edition, custom-branded ankle deck boot for rowers and fans, available now at www.xtratuf.com. 

“We are excited to team up with USRowing leading into the 2028 Olympic and Paralympic Games,” commented Zach Castagnola, Marketing Manager at XTRATUF. “Originally built to keep commercial fishermen secure while offshore, our deck boots are proven to perform in the most epic locations, both on and off the water. It seems only natural to partner with and outfit USRowing as they prepare for the LA 2028 Games.

This new, special edition Ankle Deck Boot features the USRowing shield and colors, and is available in men’s and women’s sizes. Like all XTRATUF boots, these are 100 percent waterproof, non-marking, and slip resistant. From novice rowers stepping into their first boat to elite athletes performing on a global stage, the USRowing Ankle Deck Boot is Built For All.

USRowing is thrilled to partner with XTRATUF, a true, hardworking deck shoe that fights the elements the same as our athletes,” added Amanda Cobb, Director of Partnerships for USRowing. “A multi-year partnership with eyes on our home-turf Olympic and Paralympic Games, is a testament to XTRATUF's support of the hard work and commitment it takes to get on the water every day and pursue rowing to the next level.  Together, we’re celebrating the relentless determination that drives champions to push beyond limits!”

USRowing Members can access a 15% off special discount for the next two weeks. The discount can be found in the member portal.

About XTRATUF

XTRATUF is built for the most epic conditions across the globe. It’s built for a community of passionate water lovers everywhere who want the best footwear and gear to keep them dry, comfortable and sure footed, no matter what they face. XTRATUF enables and empowers us all to keep going, to keep working, to keep doing. ALASKA PROVEN. BUILT FOR ALL.  It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. www.xtratuf.com; @Facebook.com/xtratuf; @xtratuf on Instagram. 

About USRowing
USRowing is the national governing body for rowing in the United States, dedicated to promoting and developing rowing at all levels, from juniors to elite competition. With a membership base of 1,400 member organizations and 77,000+ individuals, USRowing provides theoretical and practical education programs that strengthen and grow rowing while helping members achieve their goals. The national governing body works closely with international rowing bodies to represent the United States at the highest levels of competition, including the World Rowing Championships, Olympic and Paralympic Games.

PR Contact:  Emily Snayd, HFS Communications, emily@hfscommunications.com