Our Mission 

To steward, strengthen, and grow American rowing by championing performance and igniting new passion for the sport. 

Our Vision 

To advance the legacy of rowing by extending its transformative rewards to all. 

Our Values 

Member Obsession 

We work tirelessly to deliver transformative value to our members. 

Athlete Care 

We prioritize the well-being and success of our athletes. 

Organizational Fitness 

We insist upon financial and operational excellence in everything we do. We continuously improve the quality and scalability of our systems, processes, and data. 

Accountability 

We follow through on our commitments. We communicate clearly, transparently, and promptly with all stakeholders. 

Access 

We increase the opportunity for people of all ages, backgrounds, and abilities to enjoy and succeed in the sport of rowing.