USRowing Joins Four NGBs To Launch “United Sports Collective”

“United Sports Collective” Marks First Time Five Premier USA National Governing Bodies Have Formed Collaborative and Strategic Partnership

Partnership to Provide Meaningful Engagement to Approximately 350,000 Diverse Families Through Thousands of Events

March 4, 2025. —  In the spirit of collaboration that propels athletes to achieve more together than they could alone, five leading National Governing Bodies (NGBs) — USA Fencing, US Squash, USA Cycling, US Sailing, and USRowing — today announced a commercial collaboration under the banner of the ”United Sports Collective.” 

This historic partnership marks the first time five premier USA NGBs have formed a collaborative and strategic partnership. All five sports organizations will unify their commercial rights to create a tantalizing singular platform for brands seeking meaningful engagement with approximately 350,000 diverse families around the country across collectively thousands of events — each deeply committed to athletic excellence and community values.

The goal behind the “United Sports Collective” is simple: to connect corporate partners directly to some of the country's most engaged and supportive sports families. The group of five is made up of these great NGBs with rich traditions and devoted members:

• USA Fencing cultivates the art and sport of fencing, developing athletes at all levels — from community clubs to the Olympic and Paralympic stage — while emphasizing physical agility and mental acuity.
• US Squash drives the growth of squash through national tournaments, youth development initiatives, and accessible programming that encourages fun, fitness, and fair play.
• USA Cycling develops the sport of cycling in the U.S. at all levels, supporting cyclists from enthusiasts to seasoned professionals while overseeing the disciplines of road, track, mountain bike, cyclocross, gravel, BMX, and esports.
• US Sailing champions the spirit of sailing for both recreational boaters and elite racers, promoting safety, environmental stewardship, and camaraderie on the water.
• USRowing blends high performance competition with broad community appeal, connecting brands with driven athletes, families, and passionate rowing enthusiasts. From grassroots programs to international championships, USRowing offers a unique opportunity to engage with dedicated rowers, supportive families, and an influential network of professionals who share a deep commitment to excellence on and off the water.

"We're excited to work alongside these innovative national governing bodies to form the United Sports Collective," said Amanda Kraus, CEO of USRowing. "This collaboration amongst flourishing sports organizations will create a commercially attractive offering for partners seeking the opportunity to activate their brands across a vast community of sports families in the U.S."

Through the United Sports Collective, sponsors can expect to connect with these families through diverse partnership opportunities like experiential activations, digital campaigns, high-profile events, and more. 

United Sports Collective will be represented by Mead Capital Group.